About the network
The West Midlands Apprenticeship Ambassador Network (WMAAN) is the regional arm of the national Apprenticeship Ambassador Network (AAN). We are a collective of passionate employers, apprentices, educators, and advocates who volunteer our time to promote apprenticeships across the West Midlands.
Our vision is simple to empower West Midlands businesses and current apprentices to champion apprenticeships, create opportunities, and inspire future workforces.
We are one of 9 regions across the UK.
What We Do
WMAAN champions apprenticeships through positive storytelling, outreach, and collaboration. Our Ambassadors share their real experiences in schools, colleges, with SMEs, at careers events, online, and within their own sectors — helping to raise awareness and break down outdated perceptions.
We support:
- Employers in showcasing the benefits of hiring apprentices
- Apprentices and former apprentices in sharing their journeys
- Educators and influencers in engaging young people and career switchers
- The wider region in building a stronger, skills-based economy
Together, we amplify the power of apprenticeships and help individuals of all ages and backgrounds realise what’s possible.
Become an Employer Ambassador
Become an Apprentice Ambassador
Who’s involved
Our network covers six key sub-regions:
- The Black Country
- Stoke-on-Trent and Staffordshire
- The Marches
- Greater Birmingham & Solihull
- Worcestershire
- Coventry & Warwickshire
Each area has a dedicated Apprentice Champion and Employer Champion, providing local leadership and insight.
The WMAAN Leadership Team includes:
- Two Employer Co-Chairs
- One Apprentice Chair
- A Project Co-ordinator providing day-to-day support
WMAAN is powered by its members — individuals and organisations who are committed to driving positive change and raising the profile of apprenticeships across the region.
News and articles
WMAAN Celebrates Star Performance
WMAAN – Coventry meet up
WMAAN team up with Think Sandwell to deliver business info event
