Apprenticeships: Building skills, shaping careers
Become an Apprentice Ambassador
Become an Employer Ambassador
We are WMAAN
The West Midlands Apprenticeship Ambassador Network (WMAAN) is the regional arm of the national Apprenticeship Ambassador Network (AAN). We inspire employers and apprentices, by volunteering our time to promote apprenticeships, and connect people with ambition to businesses with vision.
As a central powerhouse of employment, the West Midlands offers vast opportunities for apprentices to gain skills and shape careers, and for employers to attract and grow talent.
Our Ambassadors showcase and share their real lived experiences online, in schools, with SMEs, at events and career workshops. Together we amplify positivity to engage and influence participation in apprenticeships.
Who’s involved
Employers, educators, apprentices and former apprentices from the Black Country, Stoke-on-Trent and Staffordshire, The Marches, Greater Birmingham & Solihull, Worcestershire, Coventry & Warwickshire, all make up the WMAAN.
Each of the six sub regions has an Apprentice Champion and an Employer Champion. The WMAAN Leadership has two Employer Co-Chairs, and an Apprentice Chair and is supported by a Project Co-ordinator.
Upcoming events
Connection is at the heart of the WMAAN and our region hosts four meetings annually, where progress against our KPIs is presented and assessed, and action plans are formulated. Ambassadors report back on their active participation in mentorship, attendance of local apprenticeship events, projects and promotional campaigns. There’s plenty of opportunity for input, to share best practice, learn, offer and receive support, and further develop the network.
Quarterly Hybrid Meeting – Worcester
Please join us in person, or virtually for our quarterly hybrid meeting, register in advance by clicking the “book now” button below.
AGENDA: Progress and updates, engaging new ambassadors, collaboration with T Level Network, SME engagement with our SME Lead, Apprentice future leaders event and National Apprenticeship Week 2027.
Find the venue info here: Worcester Whitehouse Hotel
Join us online here: Teams Link
- Date: 22/10/2026
- Time: 9am-12noon
- Venue: Whitehouse Hotel, Foregate Street, Worcester WR1 1EA
Why become an ambassador?
Apprentice
- Become an influencer!
- Young people will tune into your story.
- Contribute and feel valued.
Employer
- Become an advocate!
- Play an important part in shaping the future.
- Guide other organisations.
Apprentice
- Develop new skills.
- Widen your experience.
- Make connections with other ambitious, visionary people.
Employer
- Develop your network.
- Benchmark best practice.
- Connect and create a strong future workforce.
Apprentice
- Recognise your contribution.
- Realise your accomplishments.
- Celebrate our achievements.
Employer
- Celebrate the great potential of apprenticeships.
- Elevate new talent, skills and aptitude.
- Recognise individual and business success.
Network news and apprentice articles
Read on to gain first hand experiences from our ambassadors, update yourself with the latest news from the WMAAN network. Use #WMAAN to join the conversation on our socials.
Hear from WMAAN
Need information, want to get involved, interested in how we’re shaping the future of apprenticeships in the West Midlands? Then read on and follow our journey #WMAAN on social media.
Tino Mumvuri
“For National Apprenticeship Week I got to visit Parliament and meet some of the MPs. It gave me a good opportunity to network and meet people. I am currently working on Valhalla, which has been enjoyable. I have also had the chance to go out and visit schools in the local area and chat with other people of similar age about my experience here at Aston. I find there is not a huge gap between senior management and myself, making it feel like a close and personal place to work.”
Degree Apprentice - Aston Martin
Madison Cooney
Digital Device Repair Tech Apprentice
Adam Ellis
“I’m proud when I look back at my career journey, starting with my apprenticeship. Observing and learning the company’s key processes from the outset gave me knowledge and confidence to speak to customers and instil confidence in them that we can provide solutions and partner them. I recently spoke in front of an audience of 600 at an apprenticeship ceremony. I must admit it was scary, but if I can inspire others to seize on the opportunities an apprenticeship offers like I have, then it’s got to be worth it.”
Head of Business Development – KMF Group
